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Enjoy all the latest posts to the Seat 36 Blog. Topics range from AI to SEO, Content Strategy to Website Design, Leadership to Focus Training, and everything in between. There’s something for everyone to learn and grow.
Why Long-Form Content Remains a Pillar for Successful Marketing
Most marketers prioritize short-form content to reach customers amidst the noise in their inboxes and social feeds. But counterintuitively, the best content strategies set a foundation for success through long-form content.
How to Use Artificial Intelligence Fearlessly with Sound AI Ethics
The anxieties that accompany the excitement for AI tools cause some business leaders to keep them at arm’s length. But have no fear. Through a simple audit, marketers can unlock the full potential of AI for their teams.
6 Advanced Prompt Writing Tactics for Improved AI Outputs
Large language models are exciting tools, but they can lose steam with some marketers who don’t immediately experience success with them. If you want to use AI beyond basic tasks, you must move beyond basic prompts.
6 Basic Building Blocks for Marketers to Write Effective AI Prompts
AI models have quickly become powerful assistants for marketing pros. But to get the best results from these tools, marketers must communicate with them clearly. It’s both an art and science to write effective AI prompts.
Artificial Intelligence 101: A Quick Guide to the Basics of AI for Marketing
Generative AI offers massive potential for marketers to create higher quality work faster. But the technology can be challenging to learn, making it difficult to turn potential into action. So let’s strip AI down to the essentials.
The First Draft: Your Business’ Starting Point for AI-Generated Content
Generative AI remains all the rage across the economy. But a lot of AI-generated content still isn’t up to par, especially early, unedited iterations. It’s not how you start, but how you finish that creates content worth publishing.
7 Simple Tips to Quickly Improve Your Website’s User Experience
If your website is not well-crafted and well-optimized, it quickly turns off customers while pushing your company down Google search results. Learn to improve your website’s UX and transform it into a revenue generator.
How Beginners Can Use AI to Optimize Content for Search Engines
AI-powered SEO tools boost website performance by suggesting the right keywords, user intent, and readability improvements that make your content easier for search engines to crawl and award authority on its keywords.
Why Your Small Business Should Embrace an AI Content Strategy
If you want new customers to find you and existing customers to love you, you need good content. While marketing tasks can overwhelm a small business’ resources, an AI content strategy enables a simple, affordable process.
20 Web Design Tips Proven to Markedly Improve UX and Conversion Rates
Most web design advice tells business owners to “be more creative” or “stand out visually.” But websites losing leads often aren’t boring. They are confusing. Successful sites turn traffic into more revenue through simple UX discipline.
20 Copywriting Secrets I Use to Position Companies as the Obvious Choice
People are finding you online, but they are not taking action. That almost always boils down to a copywriting issue. The businesses that win don’t use “clever” copy. They use clear, specific, outcome-driven messaging.
Beyond Buzzwords: AI Search Optimization Explained for SMBs
Here’s a quick guide (without the gobbledygook) for entrepreneurs and small business owners to understand AI search optimization and how to start showing up in more AI Overviews and ChatGPT responses.
Time Is a Flat Circle: The Return of Impressions for Zero-Click Searches
What goes around comes around. With more zero-click searches happening every day, marketers are observing drops in CTRs and other performance data. As a result, awareness-based KPIs are back on the front burner.
How to Increase Your Margins and Market Share with Brand Strategy
Entrepreneurs have finite dollars and human resources. So why spend precious reserves on brand strategy when products need built and sales need closed? Because you win the customer’s heart before you win their wallet.
Using AI to Write Content That Customers Actually Want to Read
Many marketers dip their toes into AI waters believing their baptisms will yield instant results. But AI alone does not write well. Think of AI as a co-creator to enhance, not originate, marketing copywriting.
Blank Page to Published: How to Write SEO-Ready Content in 8 Simple Steps
The reports of the death of SEO are greatly exaggerated. Conversational AI tools like ChatGPT have shifted how people conduct research, but they don’t make SEO obsolete. They just require businesses to adapt.
An Overview of the Best AI Marketing Tools for Your Small Business
Hundreds of AI marketing tools now exist to assist marketers with their craft. With the incredible volume of tools available, it can be overwhelming to shop for the right ones. Ditch the anxiety with this buyer’s guide of top tools.
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All recent posts to the Seat 36 Blog share timely, practical marketing insights tailored to small and mid-sized businesses.
From artificial intelligence and search engine optimization to content planning, creative direction, and user-centric design, the Seat 36 Blog covers topics that matter most to growing businesses. You’ll also find guidance on team leadership and strategic thinking – all designed to make you a better entrepreneur, help you connect with customers, and stay competitive in today’s fast-moving world.
We break down elaborate concepts into clear, actionable steps you can apply right away. Whether you’re exploring how to leverage AI, write stronger content, or improve your website’s performance, the Seat 36 Blog is here to equip you with real-world solutions that make a real difference.
Seat 36 keeps a pulse on evolving marketing trends and translates that knowledge into approachable tips. Every article is written with B2B marketing leaders in mind – grounded in feasible advice that respects your time, budget, and vision.
Spending just a few minutes with the blog can shift your mindset, sharpen your strategy, and set your marketing efforts on a path to success. We’re honored to be part of your business journey. Dive in today and discover ideas that help you grow with purpose and clarity.
Even 30 minutes a day of reading will help your business.