OS36
The Seat 36 Methodology
90 MINUTES
Discovery Phase
IDENTITY: Your vision, values, voice, purpose, audience, unique value proposition.
PILLARS: Your non-negotiables, highest-impact goals, and business-critical objectives.
I put OS36 to work right way by learning your company DNA. I’ll steer an onboarding session with your marketing stakeholders to chat about your business, marketing goals, and the hurdles you face. This open exchange arrives at our goal of defining the exact pillars of our partnership – the three to six outcomes we must accomplish to define our collaboration as a win.
Why three to six? Because when we do less, we accomplish more. That’s the power of focus.
90 MINUTES
UP TO 90 DAYS
UP TO 90 DAYS
Build Phase
BLUEPRINT: The plan for every task within the project, including owners and due dates.
EXECUTION: Our hands are in the dirt.
In one week, we will create and agree on an execution plan inclusive of deadlines and how we will measure success. Then the fun begins. Seat 36 will get to work on creating your brand and content assets. We will have accountability check-ins (at a cadence of your choice) to track progress, discuss issues, and solve problems.
AFTER 90 DAYS
Retrospective Phase
ACCOUNTABILITY: Our look in the mirror.
Seat 36 defines “accountability” as a no-nonsense, honest assessment of performance. Did we do what we said we were going to do when we said we were going to do it? Simple as that.
AFTER 90 DAYS
NEXT 90 DAYS
NEXT 90 DAYS
Perspective Phase
RE-FOCUS: Our changed point of view.
In conjunction with the retrospective phase, we will discuss what worked, what did not, why, and why not. We will agree on what we need to continue or do differently on the next iteration around the loop and create our new 90-day blueprint for continuous optimization.