What goes around comes around. With more zero-click searches happening every day, marketers are observing drops in CTRs and other performance data. As a result, awareness-based KPIs are back on the front burner.
The reports of the death of SEO are greatly exaggerated. Conversational AI tools like ChatGPT have shifted how people conduct research, but they don’t make SEO obsolete. They just require businesses to adapt.
Stage Front consulted Seat 36’s Jared Frank to help optimize its ecommerce website, achieving first-page SEO rankings for more than 100 keywords, while increasing traffic by 500% and sales by 400% in the first year.
