Recent Stories
Enjoy all the latest posts to the Seat 36 Blog. Topics range from AI to SEO, Content Strategy to Website Design, Leadership to Focus Training, and everything in between. There’s something for everyone to learn and grow.

Using AI to Write Content That Customers Actually Want to Read
Many marketers dip their toes into AI waters believing their baptisms will yield instant results. But AI alone does not write well. Think of AI as a co-creator to enhance, not originate, marketing copywriting.

Blank Page to Published: How to Write SEO-Ready Content in 8 Simple Steps
The reports of the death of SEO are greatly exaggerated. Conversational AI tools like ChatGPT have shifted how people conduct research, but they don’t make SEO obsolete. They just require businesses to adapt.

An Overview of the Best AI Marketing Tools for Your Small Business
Hundreds of AI marketing tools now exist to assist marketers with their craft. With the incredible volume of tools available, it can be overwhelming to shop for the right ones. Ditch the anxiety with this buyer’s guide of top tools.

Unlock Focus for Your Business with a Systems Thinking Mindset
All companies aim to operate more efficiently. But it’s the ones that implement an operating system with clear habits and behavior standards aligned to the system that earn happy customers and happy employees.

Why Long-Form Content Remains a Pillar for Successful Marketing
Most marketers prioritize short-form content to reach customers amidst the noise in their inboxes and social feeds. But counterintuitively, the best content strategies set a foundation for success through long-form content.

How to Use Artificial Intelligence Fearlessly with Sound AI Ethics
The anxieties that accompany the excitement for AI tools cause some business leaders to keep them at arm’s length. But have no fear. Through a simple audit, marketers can unlock the full potential of AI for their teams.

6 Advanced Prompt Writing Tactics for Improved AI Outputs
Large language models are exciting tools, but they can lose steam with some marketers who don’t immediately experience success with them. If you want to use AI beyond basic tasks, you must move beyond basic prompts.

6 Basic Building Blocks for Marketers to Write Effective AI Prompts
AI models have quickly become powerful assistants for marketing pros. But to get the best results from these tools, marketers must communicate with them clearly. It’s both an art and science to write effective AI prompts.

Artificial Intelligence 101: A Quick Guide to the Basics of AI for Marketing
Generative AI offers massive potential for marketers to create higher quality work faster. But the technology can be challenging to learn, making it difficult to turn potential into action. So let’s strip AI down to the essentials.