SEAT 36 OPERATING SYSTEM
OS36
Seat 36 deploys OS36 to guarantee accountable, transparent, and high-quality, on-time execution. Work shoulder-to-shoulder with Seat 36 using this focus operating system to launch your company brand or next content campaign.
THE SEAT 36 METHODOLOGY
DISCOVERY PHASE
(90 minutes)
After entering into an agreement with Seat 36, we put OS36 to work right way by learning your company DNA. We’ll facilitate a working session with your marketing stakeholders to chat about your business, marketing goals, and the hurdles you face. This open exchange arrives at our defined goal of uncovering the exact pillars of our partnership – the three to six outcomes we must accomplish to define our collaboration as a win. Why three to six? Because when we do less, we accomplish more. That’s the power of focus.
BUILD PHASE
(30 to 90 days)
In one week, we will create and agree on a 30-day or 90-day execution plan (depending on your company’s agreement with Seat 36) inclusive of deadlines and how we will measure success. Then the fun begins. Seat 36 will get to work on creating your brand and content assets. We will have accountability check-ins (at a cadence of your choice) to track progress, discuss issues, and solve problems.
RETROSPECTIVE PHASE
(after 30 or 90 days)
ACCOUNTABILITY: Our look in the mirror.
Seat 36 defines “accountability” as a no-nonsense, honest assessment of performance. Did we do what we said we were going to do when we said we were going to do it? Simple as that.
PERSPECTIVE PHASE
(the next 30 or 90 days)
In conjunction with the retrospective phase, we will discuss what worked, what did not, why, and why not. We will agree on what we need to continue or do differently on the next iteration around the loop and create our new 30- or 90-day blueprint for continuous optimization.
