People are finding you online, but they are not taking action. That almost always boils down to a copywriting issue. The businesses that win don’t use “clever” copy. They use clear, specific, outcome-driven messaging.
Many marketers dip their toes into AI waters believing their baptisms will yield instant results. But AI alone does not write well. Think of AI as a co-creator to enhance, not originate, marketing copywriting.
Generative AI offers massive potential for marketers to create higher quality work faster. But the technology can be challenging to learn, making it difficult to turn potential into action. So let’s strip AI down to the essentials.
ALSD contracted Seat 36’s Jared Frank for 13-plus years to lead the company’s content strategy and execution, routinely breaking records for membership and sponsorship revenue along the way.
Stage Front consulted Seat 36’s Jared Frank to help optimize its ecommerce website, achieving first-page SEO rankings for more than 100 keywords, while increasing traffic by 500% and sales by 400% in the first year.
Generative AI remains all the rage across the economy. But a lot of AI-generated content still isn’t up to par, especially early, unedited iterations. It’s not how you start, but how you finish that creates content worth publishing.
