Artificial Intelligence Series
Some business leaders remain leery of artificial intelligence. Many others are shooting first and asking questions later. Explore the fundamentals of this fast-moving technology and see how it can work for you and your marketing team.
READ OUR FREE ARTIFICIAL INTELLIGENCE EBOOK
This free resource demystifies generative AI and offers a comprehensive guide for beginners to learn best practices for creating better content, faster.
AN EXCERPT FROM
How To Get Started with Gen AI in Your Business:
Mastering artificial intelligence for content in your business is easier than you might expect. You’ve already been using AI applications for years in your work as well as leisure time and not realized it when enjoying service from companies like Google, Facebook, Amazon, Netflix, and Spotify.
The giant leap made recently is generative AI. Large language models, like ChatGPT, turn text prompts into detailed conversations resulting in improved marketing copy for all your channels. Additionally, generative AI software turns simple text into believable voices, detailed images, and lifelike videos, propelling all marketing creative forward.
And AI isn’t just for content. All departments and roles within your business benefit from generative AI. Whether you’re in need of an assistant to automate tasks, a thought partner to strengthen strategies, or a creative to deliver improved customer experiences, AI has something to offer your team.
AI will not replace your team members, but complement them. Ultimately, AI is just software, incredible software, but just software nonetheless. And like any piece of software, if you put garbage in, you get garbage out. You still need curious, skilled workers to wield these new tools effectively for your company.
AI is NOT a solution that will save your company. But it is a valuable tool, and one that’s helping SMBs execute smarter, more efficient content strategies.
