ABOUT SEAT 36
Start with Why
Seat 36 partners with organizations that share a common mindset – purpose-driven, service-oriented, pursuing excellence in all things. Discover this spirit through the Seat 36 mission, value system, and a welcome from founder Jared Frank.
MISSION
Seat 36 exists to help small- and medium-sized businesses realize the best versions of themselves. Through a disciplined focus on brand building, storytelling, and other marketing services, clients shape their identity and then connect it with customers to establish reputation, trigger audience action, and increase revenue.
SMBs can easily lose marketing behind other priorities that seem more important in the moment. We know all the reasons (excuses) for not marketing – no time, no budget, no resources. From sales, to R&D, to keeping the lights on, you must track many pressing concerns that are business critical. And we know when you stick one finger in the dam, two new leaks seem to spring forth.
Marketing doesn’t need to be your weakness. It doesn’t need to cause you anxiety. And it doesn’t need to be particularly sophisticated or expensive. It just needs to be organized, consistent, and convey the right message.
Combine your courage and talent for business with the power of focus from Seat 36 to unlock your full potential.
CORE VALUES
COURAGE FIRST
FOCUS ALWAYS
EXCELLENCE THROUGH CONSISTENCY
THE TIGER EYE
The tiger eye stone is a totem of our value system. Seat 36 gifts a tiger eye to every client to remind you to remain focused whenever the next whiplash hits.
It also serves as a physical symbol of the Streak. When partnering with Seat 36, you are never a transaction. You are a part of a community of focused tigers.
WELCOME FROM THE FOUNDER
When I was a little boy, I had a big dream. I wanted to star for the high school football team in my hometown. It might seem small now, but back then, it wasn’t just my big dream. It was my only dream.
So every Friday night for ten weeks out of the year, I would sit with my family in Section 2, Row MM, Seat 36 at Paul Brown Tiger Stadium and watch the Tigers. From this vantage point, I observed, studied, and learned how a group of organized tigers can work together to achieve greatness.
An apex predator, the tiger often hunts alone. But not always. When it is advantageous to pool their resources, tigers will team up to focus on a big target. This collection of tigers is called a “streak”.
And that’s what Seat 36 is – a streak of focused, marketing tigers. Seat 36 is the extra set of eyes and hands your team needs to accomplish the big, sometimes scary, goals your business must conquer to press your dream forward.
The Seat 36 ethos believes success in business requires three things – courage, talent, and focus – all of equal importance. Just like your business is a three-legged stool of revenue generation, operations, and money management, so too are its leaders. They must be courageous, possess unique skills, and have discipline for detailed focus.
Focus is the most elusive leg of the stool. Entrepreneurs excel at dreaming big, audacious visions and wield elite abilities to suggest their grandiose ideas are not so crazy. But too few possess focus for execution.
Marketing focus is Seat 36’s specialty. With nearly two decades as a marketer, publisher, and business owner, Seat 36 brings experience, collaboration, and tools to identify the priorities that truly matter for your business and eliminate the ones that don’t. The result is execution, revenue, and a lot less anxiety encroaching upon your dreams.
I invite you to take a seat and harness the power of the streak.
