IDENTITY: Your vision, values, voice, purpose, audience, unique value proposition.
PILLARS: Your non-negotiables, highest-impact goals, and business-critical objectives.
BLUEPRINT: Your plan for every task within the project, including owners and due dates.
EXECUTION: Your hands are in the dirt.
ACCOUNTABILITY: Your look in the mirror – did you do what you said you were going to do when you said you were going to do it?
RE-FOCUS: Your changed point of view – what do you need to do differently on the next iteration around the loop?